An Ko Rau Fest








安高若运动展是一个持续为本土运动文化做贡献的平台,希望为原创品牌提供更多专业化、多元化的资源交流;同时,这也是一场运动爱好者的聚会,大家来到草坪上,感受各式各样的运动、产品与生活方式。我们在安高若品牌家族的“a”上插了一面飘扬的小旗,像是在发出聚集的号召。围绕这个简单而明确的标志,我们设计了一整套辅助图形,应用于活动的不同版块和场所。

2023 年秋天,安高若迎来了第五届运动展,这也是品牌升级工作完成后第一次完整的视觉应用:现场的草坪上立起一个大大的“a”,大家围着它抛接球、做瑜伽、合影;树与树之间悬下一面绿色的三角旗,上面印着快乐的口号和轻松的图形。视觉形象与品牌实践在这个场域下互相强化,营造出一个丰富且充满活力的运动展会。


An Ko Rau Fest is an ongoing platform dedicated to contributing to the local sports culture, aiming to provide original brands with more professional and diverse opportunities for sharing of resources. At the same time, it is also a gathering for sports enthusiasts, where people come together on the lawn to experience a variety of sports, products, and lifestyles.

We placed a small waving flag on the "a" from the An Ko Rau brand family, symbolizing a call to gather. Around this simple yet powerful emblem, we designed a complete set of supporting graphics, applied across different sections and locations of the event.

In the fall of 2023, An Ko Rau hosted its fifth Sports Fest, marking the first full-scale visual application following the brand upgrade. A large "a" stood tall on the lawn, where people played catch, practiced yoga, and took photos around it. Green triangular flags were strung between trees, printed with joyful slogans and playful graphics. In this space, the visual identity and brand experience reinforced each other, creating a vibrant and immersive sports exhibition.


Art Director: Tong Yi
Designer: Duan Anran / Tong Yi  / Bao Sanchuan 
Year: 2022
Client: An Ko Rau