© 尺度森林S.F.A   © Wang Minjie

在寺坞岭，这个旨在保护和修复山林，同时面向公众进行生态展示与科普的专业机构，让我们有机会将与自然相关的事物转换为视觉语言。

我们有意挖掘寺坞岭的地貌特征，将其与野生生物、物候变化、天气状况等因素相结合，绘制出标志图形：它由三座山组成，两座紧挨着的山像互相挽肩的伙伴，而它们下方的小山，如同依偎在中间的小孩。这些位置关系引发的联想让自然显得生动且友好，正如博物馆欢迎不同年龄段的人群前来参观与探索。构成山的拙朴线条互不相交，留出空隙，如同山峦容许各种生物在其中游走繁衍形成生境。粗糙感 logo 边缘对应远眺时所看到的长满树木的山脊轮廓，传递出朴实而原始的气息。

标志的中英文基于筑紫老明朝字体修改而成，柔化转折处的尖锐，减少笔画间的粘连，使字型更加温润、疏朗。筑紫明体与一般明体相比较，具有中宫狭小、笔画舒展等特征，与寺坞岭自然地宁和且具有时间感的气息相符。

Nestled in Siwuling, é mount museum is a professional institution dedicated to the protection, restoration, and public education of the mountainous forests. It provides us with the opportunity to transform elements related to nature into visual language.

We explored the topographical features of Siwuling and combined them with factors such as wildlife, phenological changes, and weather conditions to create a distinctive logo. Its graphic consists of three mountains, with two closely adjacent peaks resembling companions supporting each other, while the smaller mountain below them nestles like a child in between. These spatial relationships evoke a vivid and friendly image of nature, much like a museum welcoming people of all ages to visit and explore. Brushstrokes forming the mountains do not intersect, leaving gaps that allow various organisms to thrive and reproduce. The rough edges of the logo correspond to the tree-covered ridges seen from a distance, conveying a rustic and primordial essence.

The Chinese and English characters in the logo are modified based on Tsukushi Antique S Mincho L (produced by FounderType and Fontworks). We softened the sharpness at transitional points and reduced the connection between strokes, resulting in a more warm and clear logotype. Compared to regular Mincho fonts, Tsukushi fonts has characteristics such as a narrow internal space and extended strokes, which align with the serene and timeless ambiance of Siwuling.

Art Director: Tong Yi
Designer: Duan Anran / Bao Sanchuan / Qin Yufei / Tong Yi / Zhai Yajuan
Photographer: Li Xiaolong
Year: 2022—2023
Client: 民生通惠乡村振兴服务中心