An Ko Rau channel
安高若 channel 是一档声音频道,记录爱好运动的普通人参与运动的经历、体验以及感悟,通过收集“玩”的故事,让大家看到身边真实的运动生活。
作为户外场景中常常出现的一部分,鸟儿喜欢鸣叫的天然属性,与播客通过声波进行互动与分享的特点相吻合。图形 logo 是一只轻松幽默的鸟类形象,和字母“a”结合成“安”的拼音“an”。文字标识延续了图形带有涂写感的特征,伴随重心微微的偏移,传达出运动带来的轻快和活力。
An Ko Rau Channel is an audio channel documenting the experiences, adventures, and insights of ordinary sports enthusiasts. By collecting stories of play, it reveals the authentic sporting lifestyles around us.
Birds, often found in outdoor settings, possess a natural inclination for chirping, aligning well with the characteristics of podcasts that interact and share through sound waves. The logo graphic features a relaxed and humorous bird image, combined with the letter "a" to form the phonetic sound of “安”. The logotype continues the handwritten style of the graphic, with a slight offset in the center of gravity, conveying a sense of lightness and vitality brought by sports.
Art Director: Tong Yi
Designer: Duan Anran / Tong Yi / Bao Sanchuan
Year: 2022
Client: An Ko Rau