更新村庄的品牌标识和引导系统就像设计一种新的开放方式。青山村位于杭州市西北郊，三面环山，村内有多座水库，青山绿水环境优越。 

人与人之间真正的联系是我们在这个项目上密切合作时所体验到的，以及我们希望通过我们的设计传达的信息。在这个过程中自然而然地出现了超越官方行政村名称的标志语言形式——在你的脑海中播放它，一个明亮的“立体声环绕声”就出现了。标志是一个“文字场景”，郁郁葱葱的青山、急速落下的雨滴和随风吹拂的竹叶构成了图形元素，与村庄的地理环境相呼应。连接村庄各个节点的引导标志是一系列简单友好的堆叠标志。 

青山村新形象将于2022年正式启用，目前正在制作安装中，设计工作暂时告一段落。但我们作为外人更好奇的是，这究竟会如何与居住在这里的村民进行互动。会给村里带来什么样的变化？我们需要更长的时间才能看到并回答这个问题。

Updating a village's brand identity and guidance system is like designing a new way of opening it. Located in the north-western suburbs of Hangzhou, Qingshan Village is surrounded on three sides by hills, with several reservoirs within the village and an excellent environment of green hills and water. 

The real connection between people is what we experienced when we worked closely on this project and what we wanted to convey through our design. The linguistic form of the logo, which goes beyond the official administrative village name, emerged naturally from this process - play it over in your head and a bright "stereo surround sound" emerges. The logo is a 'word scene', with lush green hills, raindrops falling rapidly and bamboo leaves blowing in the mountain breeze forming the elements of the graphic, echoing the geography of the village. The guide signs linking the various nodes of the village are a series of stacked signs that are simple and friendly. 

The new image of Qingshan Village will be officially opened in 2022, and the signage is in the process of being produced and installed, so the design work has come to an end for now. But what we as outsiders are more curious about is how this will actually interact with the villagers living here. What kind of difference will it make to the village? It will take us a little longer to see and answer this question. 

Art Director: Tong Yi
Designer: Tong Yi / Liu Xuan / Shen Chenya
Photographer: Li Xiaolong
Year: 2021
Client: 杭州市余杭区黄湖镇