酒吧BBB的全称是Bar Blue Blue，我们在工作的时候随意发散：blueblueblue💭，组合在一起，就像是在愉快地吹泡泡。而这大概也是BBB想带给客人的轻松体验。

平面设计与酒吧实体空间衔接，由圆形衍生出更多的应用——它的酒单是O的，由回收的黑胶唱片制作；它的杯垫是O的，每一款上面都是正在发生反应的酒饮；它的字体也是O的，在印刷物上认真呼吸。Logo在放大缩小中形成动态，如一个不断变大-变小-变大-变小的气泡。。

The full name of the bar BBB is Bar Blue Blue, which we randomly diffuse when we work: blueblueblue, combined, is like blowing bubbles happily. This is probably the relaxing experience that BBB wants to bring to its customers.

The graphic design is articulated with the physical space of the bar, deriving more applications from the circle - its wine list is rounded, made from recycled vinyl records; its coasters are rounded, each with a reacting drink on top; its font is also rounded, breathing carefully on the printed matter; the logo creates dynamics in zooming in and out, like a bubble that keeps getting bigger-smaller-bigger-smaller.

Art Director: Tong Yi
Designer: Tong Yi / Liu Xuan
Photographer: Wang Fei / Li Xiaolong
Year: 2021
Client: Bar Blue Blue