VERSELET 是由服装设计师王在实创立的女装品牌，为女性提供日常好穿的衣物，关照女性生命中的多元身份，并鼓励女性之间的协作和友谊。字标设计在粗重而挺拔的字型中融入细腻的曲线变化，延续了品牌对于女性力量的感知。

VERSELET 意为“短诗”，让收紧的生活重新蓬松。辅助图形演绎了这种松与紧的张力：一条轻盈的细波浪线和一道锋利的粗短线互相交错，回应服装中“放松但有精神”的独特气质。

VERSELET is a womenswear brand founded by fashion designer Wang Zaishi, offering comfortable, everyday clothing that embraces the diverse identities of women while encouraging collaboration and friendship among them. The wordmark design integrates delicate curves within bold and upright letterforms, reflecting the brand’s perception of feminine strength.

VERSELET means "short poem," a name that evokes the idea of loosening the tightness of daily life, allowing it to breathe. The supporting graphics interpret this tension between looseness and restraint—an airy, flowing wave line intertwines with a sharp, bold stroke, echoing the brand’s distinctive balance of relaxation and spirit in its designs.

Art Director: Tong Yi
Designer: Tong Yi  / Bao Sanchuan 
Year: 2024
Client: VERSELET