从 2002 年春夏上市至今，ZUCZUG 经历了 22 年的成长，从单一的独立设计师品牌发展为现在的多品牌集合平台。素然 22 周年活动的主题是“生长”，我们选择使用它“生长”出的果实——独立、多元且生动的多品牌 logo 来回应这一段仍在前行的旅程。

来自素然旗下不同独立品牌标志中的字母和数字，构成了本次 22 周年活动的主视觉。它们以轻松和灵活的方式排列在海报上、悬挂在空间里，加上一张专属于 22 周年的手绘笑脸，给整个场域带来一份重聚的愉悦。

活动现场设计遵循了零浪费和可持续的理念。作为立足于当下生活方式的多品牌共益生态，ZUCZUG 希望与所有的伙伴和朋友们，一起重新思考与探索品牌、设计、生产和商业的意义与价值。

ZUCZUG is a renowned sustainable fashion brand based in Shanghai, China. Since its launch in 2002, ZUCZUG has experienced 22 years of growth, evolving from a single designer brand into a multi-brand platform. ZUCZUG has always adhered to the philosophy of sustainable living and received B-corp certification in 2022.

The theme for ZUCZUG’s 22nd anniversary is ‘Grow.’ We chose to showcase the fruits of its growth — the diverse and vibrant logo letters of its various sub-brands to reflect this ongoing sustainable journey.

The main visual for the 22nd anniversary event is composed of letters and numbers from the logos of various independent sub-brands under ZUCZUG. These elements are arranged in a casual and flexible manner on posters and hung within the space, complemented by a hand-drawn smiley face exclusive to the 22nd anniversary, bringing a sense of joy and reunion to the entire venue.

Art Director: Tong Yi
Designer: Bao Sanchuan  / Tong Yi / Teki
Year: 2024
Client: ZUCZUG